PROJECTS
Susan B Connelly is a boutique public relations and media consultancy specialising in a healthcare arena that unlike other industries is distinguished by its complexity in an often sensitive and emotive environment. Each of our PR programs is exclusively tailored to the individual needs of our clients who span the diversity of the multifaceted spectrum of healthcare.
They include high profile multinational biotech, pharmaceutical and diagnostic corporations, professional medical associations, government, non-government, and not-for-profit organisations.
We are credited with 17 state, national and international public relations awards covering media programs, event management, corporate publications, customer communications, internal communications, and community communications.
Our projects are as varied as our clients, from:
- World-first product launches on behalf of medical corporations
- Comprehensive public relations programs and restructures for various government departments of health
- Disease-state awareness resulting in the inclusion of lifesaving medicines on the nation’s hospital formularies realising a 500 per cent increase in demand over 12 months
- Reputation management on behalf of hospitals, pharmaceutical companies, and professional medical associations concerning patient deaths
- Developing positive media partnerships on behalf of healthcare organisations. One of the most notable was successfully negotiating and developing with TCN Channel 9 the award-winning real-life TV docu-drama series RPA centred on Royal Prince Alfred Hospital
- Corporate and government internal communication programs
- Developing corporate collateral including award-winning annual reports and newsletters for multinational and government healthcare providers
- Change management programs on behalf of government
- Concept, initiation, and development of national health weeks for not-for-profit organisations
- Medical breakthrough and research announcements
- The corporate launch for a multinational pharmaceutical company’s entry into the Australian market
- Organising annual general meetings for healthcare providers
- Corporate and gala event management on behalf of government involving premiers, dignitaries and whole of community to launching charitable foundations
- Founding a national not-for-profit consumer organisation
- Brand awareness to a niche a patient group on behalf of one the world’s top 20 biopharma employers
- Patient compliance programs on behalf of three of the world’s largest pharmaceutical companies
- National awareness campaigns for not-for-profit consumer healthcare organisations; to
- Developing employee recognition programs on behalf of healthcare providers and pharmaceutical companies